For my senior design project, I decided to focus on the idea of creating an institute offering resources and programs for returning young adults Third Culture Kids (TCKs) in university. Having followed their parents around the globe as children growing up overseas, many TCKs find themselves struggling to readjust when they return back home.
In this post I show parts of an animation ad that I am creating to promote the institute's resources. Taking from an illustration of a hot air balloon that I featured in my institute's brochure, in this ad I attempt to entice the viewer's imagination by speaking to a long journey through the clouds. The intention is the provoke wonder, curiosity and buzz around the institute, creating a lasting impression in the mind and encouraging its viewers to find out more.